September 28, 29, & 30  2012

Berkshires Arts Festival Lenox



Our inaugural fall event will take place outdoors and under a large tent on the 30 acre site of Shakespeare & Company

$10,000 in Cash and Purchase Awards

About The Berkshires

The Berkshires known as "America's premier Cultural Resort" attracts over two million visitors who travel to the Berkshires each year to immerse themselves in the various cultural events from art, to music, theatre and dance.

In the Berkshires you'll find the cultural richness of a major metropolitan area coupled with spectacular scenic beauty and the relaxed pace of the country. The Berkshires has two major seasons. The summer when tourists from across the country and around the world come for the extraordinary range of cultural events, wonderful accommodations, and the surrounding beauty. The fall when the leaves begin to turn at the end of September and the Berkshires attracts leaf peepers from New York, New Jersey, Connecticut, Massachussettes and beyond by the thousands.

Berkshires Arts Festival to benefit Shakespeare & Company

Our show will be a partnership with Shakespeare & Company to benefit their programs and services. The Berkshires Arts Festival Fall in Lenox, Ma will be the most important event of the foliage season. As such it will be heavily promoted by them throughout their entire summer season. With their large following, both locally and abroad, and support by the local media, the Chamber of Commerce, and the entire Berkshires community we anticipate attendance of  approximately 6 to 7,000.

Marketing The Show

In addition to our usual extensive advertising and promotion, the Lenox Chamber of Commerce will also be our marketing arm. They will put together our awards program, sponsorships and an extensive outreach to all of the Berkshires cultural attractions. Because Shakespeare and Co. is one of the Berkshires' most beloved cultural centers the chamber will be engaged in bringing together the support of Tanglewood, Mass Moca, Jacobs Pillow, Barrington Stage, Berkshires Theater Co., the Norman Rockwell Museum and dozens of other cultural and business venues including the hotels and B & B's throughout the Berkshires community.

About Lenox

Lenox is approximately an hour's drive from Northampton Mass, and is the hub of the Berkshires' cultural industry. Dubbed "the inland Newport" in the 19th century, Lenox was the location of scores of mansions. With the passing of the Gilded Age, many of the estates were converted to other uses. The Highwood Estate now is part of Tanglewood, summer home of the Boston Symphony Orchestra; Canyon Ranch, perennially rated the #1 spa in the US, is located at the former Bellfontaine, and the nationally prominent Kripalu Center for Yoga and Health occupies the property where Andrew Carnegie's last residence, Shadowbrook, stood.

About Shakespeare & Co

Shakespeare & Co. operates year-round in the Berkshires, scheduling hundreds of performances on two stages, scores of workshops, multiple lectures and demonstrations, and literally thousands of classes for professional and aspiring actors, teachers, and directors ranging in age from 8 to 80.
Their touring productions and training workshops also travel the country. But the bulk of the programming occurs at their 30-acre campus located in the historic district of Lenox - a five-minute walk into town (with more than 50 inns, art galleries, restaurants, retail shops, and historic sites and hikes).




            Application Deadline: May 30th